![]() The OG hard seltzer, recently named #1 RTD in the world², White Claw® sells 60 million cases annually, is outselling the likes of Bud & Corona in the US³, and with 46 billion social impressions, its cult status continues to take the world by storm.Ī $50 million-plus category in Australia, hard seltzers are already worth 10 per cent of the light RTD category⁴, with a strong growth trajectory as new flavours and formats continue to disrupt the market, led by White Claw®. One year on, five flavours and 7.8 million cans later, White Claw® are proud to be Australia’s #1 selling hard seltzer¹. ![]() They say time flies when you’re having fun.
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